WE ARE ROAM
We strategically connect brands to their target audience with bold and engaging content AND TARGETED PLACEMENT.
For us, it’s about the people. Your brand has a story, and we believe the best way to share it is with many voices. Roam Travel PR is a story-centric agency that focuses on delivering native and engaging digital media campaigns. PR is changing, and in this new era of communications we strive to work alongside existing PR agencies, as well as directly with travel and tourism clients, to execute the digital gap in your communications strategy. We believe in showcasing your human side - connecting your target market with the family behind the brand with strategic and engaging content to maximize the impact of your digital presence.
And we have fun while doing it.
At Roam, we’re a little funny, a little wild and really good at what we do.
Meet the team
DIRECTOR OF PR & BUSINESS DEVELOPMENT
Meet Maya, the girl behind Roam. Maya's resume is about as all over the place as she is, but she considers that a good thing. From experience in tech start-ups in SF to for non-profits in BC & Montreal, and from a small boutique hotel chain to one of Canada's oldest and largest financial firms, there isn't much about communications strategy that stumps her. She has run around the world a few times, really digs food + wine culture and has a particular knack for creating lasting and meaningful relationships. The ocean and awesome people really make her tick. Passionate about people, philanthropy and travel, Maya loves those serendipitous moments of discovery - finding the perfect cafe di latte in Capri or nasi goreng in Nusa Dua. When she’s not making connections over a sunset appertif, you’re likely to find her making a mess in the kitchen, reading political autobiographies, pairing wine and cheese or working with children with autism. At the end of the day, you have to respect Maya’s die-hard appreciation for the finer details in life and her indepth understanding of people, connection and brand engagement.
After a couple successful years (okay, a decade) scrambling up the corporate ladder in Real Estate , Michael packed up a knapsack and headed to Europe for a photographically epic (real life epic, too) 32,000 km road-trip across Europe. He crammed a few tshirts, some boardies, and a lot of camera gear into a van with his brother and best friend and quite literally chose the road(s) less traveled. Frost would have been proud. After some National Geographic worthy shots surfaced, Michael quickly became a go to Travel & LifeStyle Content Producer for big names like European Travel Ventures (or its better known subsidiary, The Yacht Week). He has since shot and directed media content for hotels, flotillas, venues and other establishments all over Europe and the Caribbean. Trust us, the guy is good. In fact, his go to nickname is 10/10. His equally good gear lineup of choice includes the Sony Alpha products, DJI Phantom 4 Pro, GoPro and Lightroom.
SOCIAL & COMMUNITY Coordinator
After studying Business Administration Marketing, Olivia found herself onboard with industry giant, European Travel Ventures in 2013. As Events staff for their trademark product ‘The Yacht Week’ Liv was quickly asked to join the company’s Influencer Relations Team. Warm and sociable by nature, she was the perfect fit to liaise directly between the company and major sponsors such as UE by Logitech. As part of her role, she was responsible for managing the guest experience for Influencers and HNW attendees onboard the sponsor boats. Obviously, she killed it and made a hundred new friends along the way. So we were pretty thrilled when she joined Roam and took ownership of our Influencer & Community program. When Liv isn’t seducing new friends with her infectious laugh (seriously, try to keep a straight face around her) or cultivating new relationships while cruising from one country to the next, you can likely find her smothering Tzatziki on absolutely anything she can get her hands on or annoying her twin brother.
To maximize the impact of your media placement, Roam has cultivated strong relationships with Influencers across a broad scope of demographics, geographic locations, and focuses. After we take the time to understand your campaign objectives, we specifically tailor the Influencers we use in our campaigns to align with your target market.
As a sampling, here are some of the Influencers we have worked with on various campaigns for hotels, DMOs and hospitality brands.